Brazil has reached a historic milestone in international tourism in 2025, welcoming a record-breaking 9,287,196 foreign visitors throughout the year. This figure marks the highest number ever recorded in the country’s tourism history and represents a remarkable 37.1% increase compared to 2024, which previously held the record with approximately 6.7 million international arrivals.
On average, this influx translates to nearly 3,000 international flights landing on Brazilian soil over the course of the year, bringing travelers from every corner of the globe eager to explore Brazil’s diverse landscapes, vibrant culture, and renowned hospitality.
The achievement far exceeds the target set by the National Tourism Plan (PNT) 2024–2029, which projected 6.9 million international arrivals for 2025. Brazil surpassed this goal by an impressive 34.6%, underscoring the success of coordinated efforts between the federal government, state and municipal authorities, the private sector, and tourism agencies like Embratur.
Minister of Tourism Gustavo Feliciano highlighted the importance of collaboration:
“Reaching this record was only possible thanks to a strong and consistent partnership between the Ministry of Tourism, Embratur, and the entire tourism industry. We strategically showcased Brazil’s diversity, culture, and warmth, positioning our country as one of the world’s leading tourist destinations.”
The momentum continued through the year, with December 2025 standing out as the fourth-highest month for international arrivals, behind only January, February, and March. In that month alone, 896,488 foreign tourists entered Brazil—a 11% increase compared to December 2024—adding nearly 90,000 more visitors than the previous year.
Marcelo Freixo, President of Embratur, celebrated the results:
“We exceeded all expectations and made 2025 the best year in Brazil’s international tourism history. We projected Brazil’s authenticity, diversity, and soft power across the world. This success is also the result of an innovative strategy that expanded our global connectivity. It’s been a year of records, generating new opportunities, jobs, and income for our people and entrepreneurs.”
Key Entry Points and Top Tourist Markets
São Paulo remained the top gateway for international travelers, welcoming 2,753,869 visitors. Rio de Janeiro followed closely with 2,196,443 arrivals, while Rio Grande do Sul received 1,535,806 tourists throughout the year.
Argentina continued to be Brazil’s leading source market, sending 3,386,823 tourists—highlighting the strength of regional ties. Chile and the United States came in second and third, with 801,921 and 759,637 arrivals respectively. European visitors from France, Portugal, Germany, Italy, the United Kingdom, and Spain collectively contributed 1,274,567 arrivals.
A Catalyst for Economic Growth
The record-breaking performance confirms tourism’s vital role as a driver of economic development, job creation, and global brand strengthening for Brazil. Experts predict a promising outlook for the coming years, aligned with the goals of the National Tourism Plan, as Brazil continues to invest in infrastructure, marketing, and sustainable tourism practices.
With its natural beauty, cultural richness, and growing international appeal, Brazil is not just a destination of the moment—it’s becoming a permanent favorite on the world stage.
Source: EBC
